Stake Claim to Your Website Domain Authority
A domain name is similar to a virtual identification card. It allows people to verify your online presence. Many people mistakenly believe that having a bad domain name is preferable to not having one at all, which is incorrect.
A poor domain name can backfire and even cost you customers. A bad domain name makes you appear unprofessional, whereas a good domain name leaves a positive impression and fosters a sense of trust among your clients.
A well-chosen domain name will also help your website rank higher in search engine results, allowing more people to see it. Because your domain name will appear on your letterhead, business cards, and other materials if you decide to take your business offline, you should select a name that is descriptive of your company.
Now that you understand the significance of a domain name, create a list of possible domain names for your website. It is not necessary to simply use your company name.
In fact, if your company's name is long or difficult to spell, you might want to avoid it. One company had a difficult-to-remember name, so it created a website for its most popular product and discovered that customers could remember the domain name. Because more customers were searching for the product rather than the company, this resulted in higher customer conversions and search engine rankings.
If you are the face of your company, you may want to use your name as your domain name. Martha Stewart and Donald Trump, for example, are the public faces of their companies. If this is the case, you should use your name as the domain name. However, it is preferable to use a keyword related to your industry.
Once you've compiled a list of potential domain names, go through it and cross out any that are too long. To make your domain name easier to remember, keep it under twenty characters.
Remove anything that could be interpreted negatively. If you're using multiple words, make sure they're not separated by spaces so your domain name doesn't come across as potentially offensive.
After you've gone through your list and crossed out some, rank these domain names in order of preference from most favorite to least favorite. Investigate the availability of domain names online.
You can do this by registering a domain name with a popular domain registrar such as GoDaddy or Namecheap. When you find an available domain name, Google it before purchasing it. Check to ensure that no one else is using a similar name for something dishonest, spammy, or offensive. While this may appear to be a minor task, you do not want your company to be associated with an unethical website.