How to Sell On Pinterest A Beginner’s Step-by-Step Guide 

Pinterest offers visual inspiration in the form of an infinite scroll. If your business has a visual component, it's a great place to market it, especially since users share your ideas with friends and family.

Pinterest is a great place to get ideas for crafts, gardening projects, and other interesting topics. With over 250 million users, it's also an excellent selling platform. This platform attracts more social media traffic than Twitter and is only outperformed by Facebook. Shopping is a top priority for 48% of Pinterest users. Using Pinterest to sell products can assist you in increasing your sales.

Selling on Pinterest is simple. Many of the principles used to advertise on social media can be applied to Pinterest. If you're new to social media advertising, these simple steps will show you how to use it.

 

What exactly is Pinterest?

Pinterest is a visual search engine for ideas such as gardening tips, recipes, fashion, and home decor inspiration. Pinterest has billions of pins that can lead you to ideas that will spark your imagination. You can save pins to boards to organize your thoughts as you come across them.

 

Pinterest has a home feed where you can find pins, people, and businesses based on your activity. You can use the search function to find ideas that others have pinned by entering keywords. If you type "birthday party" into the search bar, for example, you'll see ideas for birthday party decor, party food, gift ideas, and recipes.

 

People can pin images, videos, articles, and even products to their boards. Products are purchased as they are pinned and shared. This makes Pinterest an excellent platform for selling.

 

Is selling on Pinterest appropriate for my company?

Before you create a slew of boards for your company on Pinterest, consider whether Pinterest is the right social media platform for you. The first thing to think about is whether your target audience is on Pinterest. Is your company visually appealing? Do your product or service's images accurately represent it?

 

6 reasons why you should sell on Pinterest.

It may seem strange to consider Pinterest boards as a sales channel, but they work well. Pinterest boards can be used to not only sell products, but also to drive traffic to your website, improve website rankings, and conduct market research.

 

1. Pinterest converts more website visitors into buyers.

Pinterest shortens the path from discovery to conversion. Pinterest visitors are more likely than visitors from other social media sites to convert into sales or leads. Pinterest is a massively popular visual search engine. It is frequently used during the research stage of the customer journey.

 

2. Pinterest is a traffic generator.

Pinterest is an excellent tool for increasing backlinks to your website, and it is one of the most effective social media tools for driving traffic to a website. This will help your website's rankings and drive more traffic to it.

 

However, great content is required to drive traffic. If you create and share content that your audience enjoys, they will click on your links. The best Pinterest content begins with high-quality images.

 

3. Pins increase your inbound links.

Because each pin is a link, it is simple to navigate back to the image's source. Consider how many visitors you can bring to your website by pinning all of your product images to Pinterest. You can be inventive and combine your images with photographs of people using them on boards.

 

4. There is a high level of user engagement.

Pinterest users are content to discover and share items with small groups of people. This means that your pins are more likely to be seen by your target audience and to go viral.

 

5. Pinterest works with your website and other social media platforms.

Users can share pins on Facebook, Twitter, and their own boards thanks to the ability to communicate across platforms. This increases the number of people who see your pins. Don't overdo it, and make sure each post fits into your social media strategy.

 

6. Determine your target audience's interests.

Pinterest allows you to see what's popular right now. You can learn what inspires and interests anyone who follows you. This gives you a first-person perspective on their thinking. You will learn what is popular right now and use that knowledge to position your offers and products.

 

Three reasons why selling on Pinterest might not be for you.

Pinterest is not appropriate for every business. Let's face it: every business has its own distinct business model that is as unique as our fingerprints. Don't waste your time creating pins and boards if your target market isn't on Pinterest.

 

1. The target market does not use Pinterest.

A staggering 71% of Pinterest users are female. The average age of Pinterest users is 40, but the vast majority of active pinners are under 40. If you're targeting men in their fifties, they're unlikely to use Pinterest frequently. You might have better results if you use a different social media platform or marketing strategy.

 

2. Business isn't visually appealing.

While mouthwatering cakes and decadent pies are likely to be pinned and shared, accounting and financial charts may not be at the top of the Pinterest charts. If your company lacks a visual component, Pinterest might not be the best platform for your social media campaign.

 

3. Success on another social media platform

If you're already active on multiple platforms and aren't seeing results, now isn't the time to start with Pinterest. Concentrate on achieving success on a single social media platform. When you're ready to expand your business, you can devote more time to growing your Pinterest audience. Furthermore, if you are already having success on another social media platform, expand on that rather than attempting to reach a new audience.

 

How to Make Money on Pinterest

There are a few things you should do before you start selling on Pinterest. To do well on Pinterest, you must have a solid framework in place as well as the right type of photos.

 

1. Create an online store

Whether you plan to market on Facebook, Instagram, or Pinterest, you must first establish an online store. This allows you to display your products and conduct transactions.

 

It can be difficult to start an online store. E-commerce software makes it simple to set up your store. If you don't want to design the entire website, you can choose from a number of online store templates. Kylie Cosmetics, for example, used the Q3 Main Theme template for their Shopify store. Shhhowercap was created using the Squarespace Pacific Family template.

 

2. Make a business account on Pinterest.

You can access the Pinterest Business Hub if you have a Pinterest business account. It includes analytics and top pins, as well as the ability to link your account to your online store.

 

3. Connect your online store

The following step is to link your business account to your online store. This allows you to retrieve the product information you require from your store and tag pins.

 

Each e-commerce platform, such as Shopify or Squarespace, has a slightly different method for connecting their store to Pinterest. For the most part, you go to settings, then integrations, and finally Pinterest. Shopify has its own app that adds Shopify to your dashboard. Simply follow the on-screen instructions to install it.

 

4. Go through all of your Pinterest boards.

Many people refer to Pinterest as a visual discovery engine. It's a place to discover, save, and organize information. Pins are created when images are saved to collections. Collections are transformed into boards.

 

It is critical to organize boards that represent your company and to use targeted keywords. This will help get your name out there and help customers find you. Remember that Pinterest functions similarly to a search engine. Quality is essential. It is critical to have boards that are made up of beautiful and appropriate pins.

 

5. Make use of Product Pins

Product Pins assist you in selling on Pinterest. They link to your online store and provide customers with access to your product catalog. Product Pins are image tags that identify products.

 

Your online store generates metadata on product pages that includes price and description information. When a product is featured in a Pinterest image, all of that information is retrieved. These are referred to as "product-rich pins."

 

6. Design an advertisement

Although Pinterest has a lot of organic traffic, advertising can ensure that your pins are seen by a specific audience. Go to ads to promote your pins. You can create ad campaigns for your pins on Pinterest.com.

 

It is simple to create an ad. The Ads Manager guides you through the process of determining campaign objectives, budget, and target demographics.

 

7. Make effective use of images.

People are looking for great photos and ideas on Pinterest because it is a visual discovery platform. Make your photos bright, colorful, and eye-catching. Photography should be popular on Pinterest. Include alt text with your images so that people can find them.

 

Is the product being used well? Product images on Pinterest are 67 percent more likely to convert to sales.

 

8. Track social media metrics

Track your social media metrics if you're serious about selling on Pinterest. New trends emerge all the time, increasing your exposure. To stay on top of your sales, you must manage them on a regular basis.

 

In the analytics section of your business account, Pinterest has a great analytics tool for business owners. It gives you data on paid ads and organic reach, including the following.

-Top pins

-Top boards

-Impressions purchased

-Outbound clicks

-Engagement

Making regular reports will help you stay focused. It is critical to distinguish between reach and impressions. Create similar posts when certain types of posts consistently perform better. If something isn't working, you can always try something else. Social media management tools can assist you in posting consistently.

 

Pinterest's commercial success

Pinterest can be an excellent social media platform for increasing sales in your e-commerce business. The potential is enormous, especially if your target market uses Pinterest frequently. Your Pinterest marketing's long-term success is dependent on posting quality pins and engaging your followers. To attract potential customers, share beautiful and inspiring images accompanied by effective keywords.