10 Unique Reasons You Should Start Blogging – Why Blogging?

It's strange how many of us fantasize about releasing a best-selling book that chronicles our journey from rags to riches and catapults our business's (and even our personal) name into international recognition. The issue we frequently encounter is that there simply isn't enough time in the day to live out that rags to riches story, much less write a book about it! We attempt to sit down and write, but a family member requires assistance with their homework, or the shopping needs to be done, or you're simply exhausted and slumping in front of the television seems like the best alternative. The average book contains 90,000 words, and it all feels so far away and...zz-zzz... asleep again.

If you've been harboring this seemingly unattainable desire and are a busy entrepreneur, here's an idea: Why don't you start blogging? It's much easier to create a 1,000-word blog post than it is to write a 90,000-word book.



You can then take the material from your regular blog to create a rags to riches story in the future. Writing about the lessons you've learned in business will come naturally to you and will serve as a source of motivation for others. These are the types of stories that people enjoy reading. Everyone desires to hear that it is possible to overcome the problems they are currently confronted with.



And... even if you're not interested in publishing a book, blogging is a fantastic idea in and of itself!



According to HubSpot, businesses that blog grew faster and broadened their reach. They discovered that B2B marketers who blogged generated 67% more leads than those who did not. Therefore, if you are short on time, you can hire someone to assist you in blogging consistently. In fact, I discovered that I used only the blogs I'd written for my book, and you're likely to find the same.



Apart from books, here are the top 10 reasons to begin blogging (if you haven't already):

Why Blogging?

1. Blogging attracts visitors to your website.

Blogging promotes traffic to your website and improves your search engine optimization. The more content you publish on your blog, the more content search engines must crawl and index.

2. Blogging boosts your website's search engine optimization (SEO).

Blogging on your website indicates to Google that it is active and also increases the likelihood that a search keyword will show on your page. You'll be able to incorporate all of those long tail specialized keywords into your copy to optimize it for your business. By using internal and external links, you can further boost your site's position.

3. Blogging drives targeted traffic to your website.

Individuals searching Google for answers to their questions will come across your website if you have provided relevant content to your blog. It's similar to handing out a sample online – purchases will follow.

4. Blogging helps to establish reputation and trust.

A blog that contains useful material demonstrates to your audience and consumers that you are trustworthy. (And, by the way, we all have an emotional need to trust others, so you'll be meeting client demands on multiple levels.) Writing posts about topics that others will find useful and interesting demonstrates to them that you care about disseminating good knowledge while also exhibiting a high degree of customer service.

5. Blogging enables you to post on social media.

A blog provides excellent content for posting and attracts visitors to your website; with this type of focused audience, brand awareness will increase.

6. Blogging increases the size of your email list

Include sign-up forms on blogs for readers who are interested in the present topic and would like to be notified of future posts on the same subject. If your blog readers subscribe to your email list, they are granting you permission to market to them; take use of this.

7. Blogging allows you to demonstrate your skills (and your commitment)

Your blog can help you keep your customers informed about changes to your service or products. Without a blog, a website may appear to be functional yet lack the vitality necessary to display true knowledge. Consistent blogging demands a certain level of commitment. To be effective, each article should be approximately 1,000 words in length, include an attention-grabbing title (with SEO considerations), important SEO key phrases, an image or two, and social media posts to accompany its release on your website.

8. Blogging enables you to enhance your authority

While you may not be ready to create a best-selling book, a blog is an excellent method to begin sharing your skills and adding value.

9. Blogging helps to raise brand recognition.

If you maintain a consistent "look" for your social photos (fonts, colors, image styles, and icons, for example) and stay on-brand, the time it takes for your dream clients to recognize and trust you will be reduced. Once that occurs, individuals become even more receptive to your communication.

10. Blogging enables you to ascertain what your customers ACTUALLY desire and require.

Understanding what your customers expect and require from your business based on their responses to your content can be transformative. Because each blog post is associated with a distinct call to action, this method of marketing to your target demographic is extremely targeted!



Having said that, you may be thinking, I just don't have time to accomplish this! Not at all. We can assist you. Cre8ion's copywriting team includes seasoned bloggers, and we can conduct keyword and phrase research for SEO purposes. Perhaps you are capable of blogging monthly on your own and simply require assistance with covering one additional blog each month in order to maintain a consistent fortnightly offering. Alternatively, you may like to hand over the entire task, lock, stock, and barrel, and have a weekly blog created for you. You can offer the themes and we'll develop a blogging strategy for you. Contact us immediately.