SIX SEO ELEMENTS TO RANK YOUR CONTENT ON SEARCH ENGINES
As a new blogger, you're probably excited about the prospect of exposing your site to new readers. With search engine optimization (SEO), you can boost your blog's visibility by assisting it in rising in the ranks of Internet search engine results. While you can pay SEO specialists and consultants to enhance your site, most new bloggers lack the means to do so. Fortunately, there are some things you can do on your own for free. When you write your content or export your image assets, just follow these extra steps to help your site rise in the search rankings:
SEO ELEMENTS
No. 1 Website Indexing
Your blog provider may include an option to index your site or add it to search engine listings, which will ensure that your blog begins to appear in search results as soon as you begin creating material. However, you can also submit your URL to Google via a simple online form. Even though they can't guarantee that they will accept it, it's worth submitting it to their "Add your URL to Google" website.
No. 2 When Linking, Use Keyword-Rich Text
When linking to other websites, be sure to include the correct names of artists, businesses, and stores in your post. For instance, if you link to the Kate's Paperie Web site from the rubber stamp used to create your homemade holiday cards, the link should read "Rubber Stamp from Kate's Paperie" (with the words "Kate's Paperie" hyperlinked), rather than using a generic term like "click here," "buy this," or "source." Profit from the authority of those to whom you link, as users are likely to search for those key words and may come across your post in the results.
No. 3 Title and Tag Including Frequently Used Phrases
All postings should have titles and tags, and you should employ popular and frequent keywords. For instance, search engines will interpret "vanilla ice cream recipe" more precisely and rapidly than "whipped frozen treat." Alternatively, instead of "dream house," tag your home renovation article with "kitchen" or "bedroom." Additionally, you can utilize Google's Keyword Tool or WordTracker to determine the most effective terms or phrases to use. So not only does this help with SEO and make it easier for readers to find your content, but it also helps you keep your own blog organized by giving you the same tags for your posts.
No. 4 Files with Short Dashes for Names
When exporting photos for inclusion in your posts or designating the post's URL, use keywords separated by short dashes (rather than an underscore) to make it easier for a search engine to interpret. For instance, a Clinique lipstick image should be named "clinique-lipstick.jpeg." Additionally, ensure that no spaces are left blank. If you use spaces instead of dashes and call the image file above "Clinique lipstick.jpeg," it will display in image searches as "Clinique percent 20% lipstick.jpeg," which is not very SEO-friendly.
No. 5 Crosslink
The more times your site is cited and linked to, the more prominently it will appear in search results. This means that you can use it to your advantage by including links to previous blogs or stories when you need to.
No. 6 Use Search Engine Optimization Plug-ins and Programs
Numerous plug-ins can be added to your blog to assist in optimizing it for search engines. Certain platforms, such as WordPress, include SEO plug-ins with their hosting packages. Other tools (such as Scribe) or software (such as SEOmoz) will scan your posts and give suggestions on how to improve their effectiveness by adding crucial keywords or removing ineffective terms. These services vary in price (often between $17 and $100 per month), depending on the level of assistance required. If you have them installed on your blog, they will also keep an eye on your analytics and give you advice on how to improve the SEO of your whole site.
