How to rank website or blog on google?

The majority of online interactions begin with a search engine. Indeed, 93% of them begin with users typing keywords (Forbes). According to Search Engine Land, 50% of Google searches end without a click. Search engine optimization, or SEO, is the most cost-effective method of increasing visibility. 

All you need to remember is that SEO best practices are constantly evolving. You can always keep your knowledge current by utilizing the best resources for learning SEO. 

However, the fundamental principles remain constant. Therefore, begin with this article on how to rank your website on Google using beginner-friendly SEO guidelines.

How to Improve Your Website's Google Ranking Using SEO Guidelines

Without online visibility, businesses have little to no chance of growth. Especially given the current state of lockdown, when consumers prefer digital-first experiences across the board – from shopping to education. Given Google's dominant market share, it's critical that you understand the fundamentals of Google ranking.

How Does Google Determine Which Websites Rank?

To begin, understand that Google provides the most relevant responses to users' queries. A higher ranking in the search results indicates the page's authority on the subject.

Let us now delve a little deeper.

Crawling and Indexing

All web pages in Google's directory remain in the search engine's index. It contains information about a specific page on a website as well as the URL. Crawling is the process by which Google discovers web pages. This search engine makes use of crawlers referred to as Googlebot's. The more content you add or update on your website, the more frequently these crawlers will visit and index it.

Algorithms Based on Search

Google's ranking system is based on a process of sorting through thousands of indexed pages. Therefore, how does Google accomplish this feat in a matter of seconds? Indeed, there are numerous search-based algorithms (210 to be precise!) at work here to provide users with the information they seek. These algorithms assign a value to websites based on a variety of factors.

Then there are Google's Search Quality Ratings to consider, which are publicly available. These guidelines have been rigorously tested to ensure the highest level of relevance and quality of results. That is why SEO professionals make extensive use of the majority of ranking algorithms to increase organic traffic.

The Most Important SEO Guidelines For Beginners

Prior to diving into the SEO guidelines, be sure to review Google's Webmaster Guidelines for creating your own website on Google Search Central. Because they will prove beneficial as you progress through the advanced stages of your SEO education. Several of the best practices for developing Google-friendly websites are classified as follows:

Here are the top SEO guidelines that every beginner should be aware of.

Keywords for Research

When optimizing pages, conduct keyword research first. Additionally, there are numerous free keyword research tools available, including Google Keyword Planner. If you're new to SEO, familiarize yourself with the two types of keywords: short tail and long tail. Even if you do not have a free Google Keyword Planner account, you can always conduct a Google query search to view a list of related keywords.

Alternatively, you can visit sites like Quora and Answer the Public to gather additional keyword ideas. Additionally, it is critical that you become familiar with keyword volume. A keyword with a high search volume may not yield results as quickly as a keyword with a low search volume.

Avoid Keyword Stuffing, But Include Them Where They Are Necessary

Google considers stuffed keywords to be a complete no-no. Because they serve no purpose for your readers. You may face a Google penalty as a result. Additionally, this practice is classified as Black Hat SEO. In a nutshell, the fewer shortcuts you take with SEO, the greater the reward.

Therefore, when it comes to keyword placement, focus on the following.

Page Hyperlinking And Regular Updates

Almost certainly, you have a backlog of previously written material. What you can do is strengthen your page's technical foundation by linking to existing pages. It's an excellent strategy for increasing visibility and authority. Another excellent SEO best practice that you should not overlook is content updating. Given Google's emphasis on relevance, consider repurposing older content to assist users in locating new information.

Always Maintain a High Standard of Quality

There is no point in writing a lengthy post with scant research, even if long-form content is the content marketing buzzword. Do not overlook indirect Google ranking factors such as E-A-T (Expertise, Authoritativeness, and Expertise) and Y-M-Y-L (Years, Months, and Years) (Your Money or Your Life). The fact is that Google's algorithm updates are designed to provide users with the most authentic results possible for their queries.

Optimization of Images and Page Speed

User experience is critical for SEO in any form or medium. Similarly, image optimization is critical. Consider this: when image sizes are larger, your page will take longer to load. This will irritate the reader and cause them to navigate to another page, which is bad for SEO. Therefore, when adding images to pages, use free image compression tools and, if possible, opt for JPGs over PNG or other heavier formats.

Final Thoughts

The average consumer spends 13 minutes and 45 seconds reading reviews before making a purchase (Bright Local). If your online business is having difficulty ranking on the first page of Google, begin utilizing SEO. Therefore, follow these fundamental SEO guidelines and continue to educate yourself.