Which Keyword Tools for SEO Work Best for Niche Marketing? 

Keyword tools are something that every marketer should use, but there are some drawbacks to using just any of them. When you're a niche marketer, you rely on keyword tools to help you find the right words and phrases to propel your online campaign ahead of the competition.

Keyword tools are classified into three categories: free, affordable, and expensive. Which ones are worth your time and money (if applicable) investment? Well, you're going to run into some issues with free keyword tools, the most notable of which is that they tend to be short-lived.

People will create free keyword tools as part of a viral marketing campaign, release it to the masses who get used to utilizing it, and then quit supporting it, allowing it to become outdated and useless. Now some free keyword tools, like those provided by major search engines such as Google, may have more staying power.

Then there are other keyword tools that are affordable to the niche marketer just getting started online. These usually come in packages where a later upgrade to a more expensive model or tier is available.

Take Word Tracker, for example. This particular keyword tool has been around for years and has become a staple for many online marketers. The company offers a free trial, but after that, you have the option of paying for one of several tiers of access.

Take, for example, WordTracker. This keyword tool has been around for a long time and has become a must-have for many online marketers. The company offers a free trial, but after that, you have the option of paying for one of several tiers of access.

WordTracker access is indicated by a timeline. You can purchase a monthly subscription to the keyword database or save money by purchasing an annual subscription. Other keyword tools simply provide more information with a higher-tier package.

Another popular top keyword tool used by Internet marketers is Spy Fu. With a free trial subscription, you can get a sneak peek into the system, but with a paid subscription, you can get advanced analytics information.

You not only get more data (free trials get you a top 10 result, while paid trials get you unlimited results), but you also get extra perks. For example, with a paid Spy Fu subscription, you could discover the cost per click of a keyword, the number of ads and search results, and much more.

Many marketers are jumping ship in order to ride the Keyword Discovery train. They offer basic keyword research, spelling mistake data, seasonal search trends, KEI and density analysis, and other features in addition to the traditional free versus paid subscriptions. They offer three tiers: free, standard, and professional, with each tier increasing the number of benefits and results you receive when you sign up.