Are Keywords Still Important For Seo? : The Critical Role of Keywords
Keyword density and placement are critical components of search engine optimization. Because search engine spiders scan a page in this manner, it is critical to position your keywords in such a way that they are detected and recognized as keywords, ensuring that your article appears when someone searches for that keyword.
What exactly is a keyword?
A keyword is a phrase that will appear multiple times in your article, not just once, as that would make every word a keyword. When a spider notices that a word appears multiple times in an article, it determines that your page may be of interest to users searching for that keyword.
Excessive Optimization of Your Articles
It is critical to keep in mind that there is such a thing as over optimizing your articles for specific keywords; this is referred to as "keyword stuffing." When you stuff keywords into an article, a spider will detect that you're attempting to trick it into ranking your article highly in search engine results for that term and will penalize your site and page as a result. This may even have an effect on the rankings of other pages on your site or result in your site being blacklisted by a particular search engine if you are found keyword stuffing excessively.
What is the term "Keyword Density"?
The keyword density of an article refers to the number of times the keyword appears in the text. The majority use a percentage to determine how frequently a keyword will appear in an article. For instance, if you have a 500-word article and want to achieve a keyword density of 5%, you must include the keyword exactly 25 times in the article. You can find hundreds of resources and guides that recommend one keyword density over another and explain why; however, in the end, you must determine which keyword density is more profitable for your articles. Each webmaster has their own preferred density level based on past results. As long as you don't over-optimize and your rankings generate a sufficient profit, you can choose whatever keyword density you want.
The Appropriate Density
Whatever density you choose, it is critical to position keywords in such a way that there are more at the beginning and end to create an hour glass effect. Having the appropriate keyword density in your article increases the likelihood that you will earn money from it, as it will rank higher in search engine results and be seen by more people.