How to Tackle Keyword Research After Nailing Down a Niche 

After you've decided on a niche, you'll need to conduct some keyword research in order to publicize your site. Many new entrepreneurs make the mistake of deciding on a niche and then launching a website without giving keyword research any thought.

Entrepreneurs who understand the value of well-chosen keywords, on the other hand, take the time to research because they understand the link between traffic and keywords. Proper keyword research will reveal which words pique the interest of your target audience because they are the words they use in a search engine.

Keyword research will place your website or blog at the top of search engine results, resulting in a high volume of traffic to your site. When it comes to keyword research, even minor details such as a word's plural form can make a difference.

For example, if your niche is pet training, you should be aware that the word 'dog' receives 45 million monthly searches, whereas the word 'dogs' receives only sixteen million.

Your goal is to choose keywords that will generate the most searches per word. You want something with little competition but a high volume of searches. You can pay for fancy keyword tools like Market Samurai to help you in your quest, but there are free alternatives like Google Adwords Keyword Tool that will still provide you with the information you need to get the traffic you want.

If you use the wrong keywords, you'll miss out on important traffic and sales. You can use the wrong keywords to bring people to your site, but they will be people who are uninterested in what you have to offer. Your keywords must be pertinent to your intended audience.

When developing your website, you should ensure that you use keywords not only in your paragraphs, but also in your titles. Choose a website name that includes a keyword or keywords in the URL.

Remember that the better you use SEO on your site, the higher it will rank when search engines display the results. One of the most common blunders made by entrepreneurs is incorrectly naming their pages.

Be specific. There is no "About" page. To return to the earlier example of pet training, create a 'About Pet Training' page. Use a keyword phrase on your contact page or box as well. For example, "Contact me for more information on pet training." This gives you more keywords.