7 Tips for Successful Blogger Outreach
What is blogger outreach? Outreach can be about all sorts of things, and it often gets confused with many different topics, but in this case we’re talking about how you, as an entrepreneur or business owner, can get your products or content in front of bloggers and journalists so that they will write about them and share them with their audience of readers. Here are seven tips to help you find success with blogger outreach.
1) Understand what blogger outreach means
There are a number of ways to think about blogger outreach, but essentially it’s a process of putting your product or content in front of relevant bloggers and journalists by sending them personalized emails. At its core, blogger outreach is a way to increase your brand’s reach while also fostering valuable relationships that could lead to new sales opportunities down the road.
2) Know the benefits of blogger outreach
Benefits of blogger outreach are numerous and allow you to build a strong relationship with bloggers, journalists, and influencers in your niche. It's also a cost-effective way to generate awareness about your product or service. When done correctly, blogger outreach can bring valuable links and social shares that help you rank higher in search engine results pages (SERPs). Additionally, successful outreach campaigns can lead to collaborative content opportunities like guest blogging or interviews.
3) Create a list of contacts
If you’re not sure where to start with blogger outreach, a list of relevant contacts is your best bet. Check out blogs in your niche and look at their about page, or visit their Google+ profile to see who is writing about similar topics and reaching out to them directly via email.
4) Decide what you want to achieve
When deciding how to tackle blogger outreach, it’s best to decide what you want your product or content to accomplish. Are you trying to get more traffic? Get a certain writer or publication to write about your product? Or do you just want more exposure and brand awareness? Having a clear vision in mind will help guide your outreach efforts. If you’re looking for multiple goals at once, prioritize them and figure out which one is most important at first.
5) Craft the perfect pitch email
Before you can hit send, you need to be sure that your email isn’t riddled with spelling errors and typos. Check, double-check, and then check again—an email riddled with errors is not only a distraction from your pitch but also sends a message that you don’t respect your blogger’s time. It also shows that you haven’t put any effort into reaching out to them specifically.
6) Follow up with every contact
Following up with contacts is probably one of the most important things you can do. If you don’t make an effort to follow up then they are unlikely to take time out of their day to open and read your email. If you find that a contact hasn’t opened an email you have sent them it is worth following up again; some people just need a little more encouragement than others!
7) Don’t lose patience while waiting for responses
It can take days or even weeks to get a response from bloggers and journalists. Don’t lose patience while waiting! You’ll be surprised how fast you start seeing responses once you start sending out emails. Of course, if your product has just been released, it may take longer than usual to get people interested.