Six Techniques in Link Building in SEO
Link building is the process of obtaining other websites to link back to yours by placing a link to theirs on yours. Most search engines use link development as one of their primary ranking factors (Specially for Google). However, they do not give each link leading to your website the same weight.
Only high-quality links referring to your website are considered by Google, and only those links will help your site's rating. The quality of a link is decided by the domain authority (DA), the site's relevance, the link's position on the page, and the anchor text of the link.
Here are some link-building strategies you can use to get more high-quality links to your website:
1. Using a guest blogger
There are a plethora of websites that will allow you to post your article or blog content. Prepare relevant and high-quality material for your niche and post it as a guest on several websites.
2. Use of Social Media
Make connections in various social media channels (Facebook, Twitter, Instagram, LinkedIn) that are connected to your niche. Share high-quality material on social media, provide thoughtful comments on relevant topics, and promote your products and websites.
3. Message Boards
Answer related questions and provide connections on Quora, Reddit, and other popular forum/discussion platforms. However, keep in mind that these sites are quite professional and have very stringent spam regulations, so there's a potential you'll be banned if you promote too much or to unrelated themes.
4. Press releases
Professionally produced articles that are published on sites with a high domain authority can also provide you with quality links.
5. Add a comment to a blog post
Choose a blog article that is relevant to your niche and has a lot of traffic, and leave a comment there with high-quality information that will help the discussion grow. A link posted in this manner has the lowest probability of being deleted.
6. Infographics
It's sometimes easier to entice individuals with visual information than than word information. Visualize concepts, ideas, and strategies. To gain high-quality links, submit your infographics to various submission platforms and social media networks.