Why On Page SEO Checklist is Here to Stay
Although what you do off-page is important for SEO, it's also important to remember that your website and pages play a significant role in search engine optimization and how high you rank in Google Search Results. The content on your website is one of its most important aspects.
It's a good idea to include the types of keywords that your users will be searching for when writing product descriptions and other content for your website. However, it is critical that these keywords appear in a natural manner. If this is not possible, creating content around the keyword is critical.
Additionally, adding new content to your website is a good way to boost SEO. This could take the form of a business blog, for example, where you could write articles answering frequently asked questions, exploring different ways to use the products you sell, or even reviewing your own products. Don't forget that images on your site can appear in Image Search results as well as text content.
The usability of your website is also critical to search engine optimization. Your website should not only have informative content, but it should also be easy to navigate and not confuse visitors. Your goal is to keep visitors on your page for as long as possible so they can learn more about your products and be enticed to purchase.
The time it takes for a page to load is another factor that should be considered. The time it takes for your site and pages to load can have a direct impact on SEO, with Google preferring sites that load quickly and easily. Not only that, but a slow-loading website can be aggravating to users, and you may lose business as a result.
Last but not least, you must ensure that your website is mobile-friendly. This is not only important for your reputation, but it also has a direct impact on SEO, with Google's most recent major algorithm updates favoring mobile-friendly sites over non-mobile-friendly sites. With an increasing number of shoppers using mobile devices to search for and purchase products and services online, it is critical that your site has a responsive design that looks and works great on any device.