The Ultimate Guide to Keyword Research For Blog Posts

Keyword research is one of the most important aspects of your online business, but it is also one of the most underutilized.

The truth is that you can have great content on your blog that offers real value to your readers, but it won't matter if your keyword research is poor because no one will ever see it.

Keyword research is the process by which your blog posts are ranked by search engines so that people can see them.

Choosing the right words can get you ranked, while choosing the wrong words can land you on page 137. The key to keyword research is to find words with a high volume of traffic but little competition.

It doesn't help your blog if you rank first for a keyword that receives no traffic. On the other hand, if you spend your time trying to rank for a keyword with a high level of competition, it could take years to see any results.

Focusing your blog posts on "long tailed keywords" is usually the best option.

This means that instead of writing about "dog collars" (which will have a lot of competition), you should write about "red leather dog collars." You will never be able to compete with the large pet stores, which have the highest rankings for dog collars.

Long-tail keywords have a much higher chance of ranking than short-tail keywords.

After you start achieving high rankings for multiple keywords and your blog begins to gain credibility with Google and other search engines, you can start targeting keywords that are a little more competitive.

Of course, you must select keywords that are pertinent to your blog. It will not help you to rank for "how to set up a blog" if you write a post about selecting relevant keywords.