Our Complete Review of Common Seo Mistakes in Digital Content Production For Bloggers

Any successful blogging campaign must include search engine optimization (SEO). As a result, it must be carried out properly. SEO is complicated for a variety of reasons, the most important of which is that Google employs an algorithm that considers a number of factors when ranking a webpage, and it is constantly changing.

There are so many SEO myths that it's difficult to know what's true, but I can tell you which ones to avoid:

1. Link Buying

If your website is already popular, you might get a short-term boost by purchasing links, but you're still taking a risk. Google's search engine experts occasionally flag paid links. You might be wondering, "How are they going to catch me?" Google bots and a special team at the company search for suspicious linking patterns every day!

For example, if you pay for a few hundred links pointing to your website on the same day, some of them will almost certainly be flagged as 'irregular linking activity.' Links from categories that are completely unrelated will also appear suspicious.

I would recommend manually linking comments — your blog will still be able to grow, albeit at a slower rate. The end result will be worth it in the long run. If you do decide to buy links, don't use the same anchor text for all of them; instead, vary it a little.

2. Content Duplication

Many bloggers I know try to target the same topic with a variety of essentially identical keywords. For example, the terms 'make money on Facebook' and 'make money with your Facebook' are very similar, and creating a separate page for each keyword won't add much value to your site.

How much wiggle room do you have with topics or keywords that are essentially the same? If you can't, you'll probably end up writing the same content for both keywords, which increases your chances of getting penalized by search engines. Instead, try to delve deeply into one unique topic or keyword and work to strengthen each post.

3. Pursuing PageRank

Don't get me wrong: PageRank is essential for the success of any website. The higher your PageRank, the higher you will rank in search engines and receive more visitors. However, it is far from the only metric that will help you improve the success of your blog. Furthermore, Google has previously stated that PageRank is only one of two hundred (wow!) indicators used to crawl and rank a website. Instead, as Google recommends, you should concentrate on your analytics, ROI, and relevancy.

4. Ignoring Title Tags

When it comes to search engine rankings, the title tag is undeniably one of the most important aspects. Beginner bloggers frequently write a post with a lengthy title that overly describes the topic. First, keep the title short (no more than 60 characters), but more importantly, optimize the title tags.

For instance, if you write a post titled 'What Is A Niche Blog And How Do I Create One?' Your title tag should be more keyword-focused, such as 'What Is A Niche Blog?' with the keyword 'a niche blog' as a possible keyword. Before optimizing a keyword, you should definitely check its popularity using a keyword tool like Google Adwords. Consider changing it, and you may benefit from improved search engine placement and, as a result, increased traffic.

5. Making Looks Sacrificed in the Name of Content

While many bloggers rely on content to grow their blog, some have become obsessed with their blog's design. Don't get me wrong: if your website lacks a visually appealing design, some visitors will avoid it. Using too many graphics or images, on the other hand, will overcrowd and slow down your page.

I see a lot of websites that use Flash and sacrifice page speed for motion and sounds. The setting is definitely appealing, but the tradeoff isn't worth it. This also prevents search engine bots from crawling your pages as quickly as they would like.

6. Utilization of Free Hosting Blogs

Blog services that provide free hosting, such as Blogger, Type Pad, and many others, can provide a good platform at a reasonable cost. They are not, however, flexible enough to allow you to install the Plugins, themes, and other extensions that you require for superior SEO results.

All it takes is registering your own domain and purchasing a low-cost hosting plan. If you shop around enough, you shouldn't spend more than $50 on both for the year. It's worth a few dollars per month to have complete control over your website. When your blogging business expands, the ability to be self-sufficient can reap significant benefits.

7. Stuffing of keywords

Common stuffing is likely one of the most common SEO mistakes. Not only is it unethical, but it will also harm your search rankings. If you really want to rank for a lot of keywords, make a separate page for each one and optimize it separately. Rather than using hidden or duplicate text, concentrate on creating useful pages that include your keywords as part of the content. Manipulation of a search engine, such as Google, is strictly prohibited.

8. Creating Minimal Content

Many websites, particularly blogs, suffer from insufficiently long posts. I receive at least a few guest post submissions per day, and I frequently have to reject them because they are too short to publish. How good can a piece be if it is only 400 words long? Writing extremely short posts reduces reader loyalty, and your page may be considered low quality when it comes to SEO rankings.

9. Improper SEO Practices

There is no single correct way to optimize your posts for search engines, but there are general tried-and-true methods you can employ. For example, several bloggers I know make the mistake of only linking to the front page of their website when it comes to link building. Instead, create links that also point to your most popular posts. There's always something new to learn about SEO, so keep your knowledge current by reading articles or guides from qualified authors like Google's Matt Cutts.

10. Ignoring the ALT Tag

While Google (WebCEO software) reportedly does not place a high value on ALT tags, other search engines such as AOL, Bing, and Yahoo do. The truth is that if a picture isn't optimized for a keyword, it's just an image file. Use the ALT tag when inserting your image into a post to optimize it; you'll definitely see better results. Consider naming the image's file as your keyword or at least a defining term. If you're blogging about copyright laws, name your image 'copyright-laws.jpg,' not 'picture10.jpg,' because that won't help you.

Conclusion

Additional SEO mistakes that I see on a regular basis include the use of generic descriptions for posts, the failure to update the sitemap, broken 404 pages, and grammatical errors in various site contents. Most of the time, I see posts that are disorganized and simply have too much text without any sort of separation, such as spacing or headings. That is simply unappealing to your loyal readers. It detracts from the overall experience, and your website's quality suffers as a result. These SEO blunders may appear elementary to some, but they should not be overlooked or ignored. Consider evaluating your blog right away to ensure that your overall SEO is in order.