How Blogging for SEO can help with your ranking
To rank higher on search engines, you need to follow certain on-page rules and off-page practices. Luckily, blogging for seo helps with a number of things that are important ranking factors. If you do it right, it can help your website stay in the search results for long periods of time, which means more organic traffic and leads coming your way over time. Here’s how blogging can help with seo, as well as some tips on how to go about it.
Improved indexation
In order to get found, a website needs to be accessible by search engines. An optimized content strategy is essential because it enables you to reach a larger audience, convert more visitors into leads and—ultimately—sell more products or services. The key to effective content marketing is blogging: keep up a steady stream of regularly updated posts on your website and social media channels in order to improve indexation. If you’re unsure where to start, check out our guide on how publishing useful content drives traffic.
On-page optimization
Keyword research is essential when writing a new post, but so is on-page optimization. Since search engines use a variety of different factors to determine how highly to rank a page (e.g., content quality, links, social mentions), you want to make sure you’re optimizing every aspect of your page for keyword(s) that you think people might search for in order to find it—which means considering things like keyword density and whether or not you’re using relevant internal and external links.
Social signals
Are you getting social signals from people sharing your content on social media? A higher number of shares and retweets is a great indication that someone found your content valuable. Not only do more shares and retweets mean more traffic to your site, but it also shows Google that users are interested in what you’re writing about. After all, one of Google’s primary goals is to provide people with high-quality results.
Ease of updating content
One of a website’s most important on-page factors is its ability to update content. If new content isn’t easily added to a page, it will fall out of date quickly and suffer in search engine rankings as a result. The ease of updating content varies from site to site, but generally speaking Google prefers pages that allow users to add text or images without having to go through an entire FTP process each time.
Links from other relevant sites
You may have heard that having links from other relevant sites is a good way to rank, but you might be wondering how it all works. Here’s a great example: A business has a site on which it offers products and services. To attract more traffic and get higher rankings, it starts a blog about its industry. The business then uses anchor text in posts to link back to its own site so people will find its main page through search engine queries.