8 Easy Ways to Improve Your Marketing Strategy for Bloggers
Blogger Marketing Strategies
How can you improve your current marketing strategy as a blogger? Is there any way to make it better or more effective? Yes, there are many simple things you can do to improve your marketing strategy for bloggers and make sure it’s working at its best to get your website in front of new eyes everyday and connect with those who would appreciate what you have to offer. Here are eight easy ways to make your marketing strategy even better.
1) Utilize Social Media
Social media plays a huge role in building your brand and spreading your message. If you aren’t taking advantage of it, then you’re missing out on many free methods of marketing. Social media is easily accessible—all you need is a basic understanding of how each site works and how to spread your message through them. Here are some effective ways to utilize social media for blogger marketing strategies.
2) Don’t Ignore SEO
Search engine optimization (SEO) is an effective way to get your website out front and center. It’s a method of increasing traffic by making sure your site appears in search results—and one way SEO works is by getting links back to your site from other relevant sites. Link building can be time-consuming, though, which is why many people ignore it when they should really be trying it out. If you’re looking for a blogger marketing strategy that delivers guaranteed traffic, try link building first.
3) Use Visual Elements on Your Blog
Visual elements like images, videos, and graphics are an effective way to attract new visitors and keep them on your site. If you’re just starting out, though, it might seem a little daunting to implement them in your existing platform. Don’t worry! Here are some tips that will help you get started with adding visual elements into your posts.
4) Have a Call-to-Action
Without a call-to-action, your marketing strategy is incomplete. When someone reads something you’ve written, you want them to be able to do something; ask them to visit your website, sign up for a newsletter or read more about your product/service. Make sure that all of your content has an easy way for people take action—and measure how many people do as a result.
5) Run Contests
Running a contest is one of my favorite blogger marketing strategies. By running contests on your website, you’re able to drive traffic and grow your list—all at once! Plus, it’s a great way to increase social media engagement. To boost your content on all three major social networks (Facebook, Twitter, and Pinterest), create a unique hashtag related to your topic or product so that users can share their own posts about it.
6) Take Advantage of Guest Posts
Publishing guest posts on authority blogs in your niche will help you gain exposure and drive traffic back to your website. Whether you’re using your guest post as a way to link back to your site or you’re trying to get some much-needed exposure, getting published is a great way blogger marketing strategies. Reach out and see if an authority blogger in your niche would be interested in publishing a high-quality guest post from you.
7) Attract Readers by Giving Them What They Want
This is one of blogger marketing strategies that will help you attract more visitors. If people love your content, they’ll return again and again. So make sure you’re providing them with stuff they can’t get elsewhere. What makes your site unique? How can you provide it in a way that other sites don’t?
8) Drive Traffic with Influencer Outreach
If you can’t get your content in front of target customers, it’s no good. One way to reach out and make connections with influencers is by creating influencer list using BuzzSumo . Once you have a list of potential influencers, make a spreadsheet of all their social media handles along with ways that they can be contacted like email addresses or phone numbers. Then, identify which individual (or group) is most likely to support what you’re doing and why.