The Best Blogging Strategies That Will Give You an Advantage

What do you want to accomplish by blogging? Maybe you want to grow your audience, or perhaps you just want to build an online presence. Whatever your reasons may be, it’s important to have a set of strategies that will help you reach your goals. Luckily, there are plenty of effective blogging strategies out there to help you make the most of your writing time, so be sure to try them all before settling on the ones that work best for you.

Know Your Audience

Identify and know your audience, because if you can’t identify your target market, how will you know how to reach them? You should have a good idea of who exactly you’re going to be blogging for. If you don’t know who they are and what their interests are, then it will be difficult to connect with them.

Keyword Research

Before you can use a blogging strategy, you need to know what keywords your readers are searching for. Make sure to do keyword research for every major section of your content. This will help you optimize for search engines and get in front of potential customers.

Expand Your Reach

For example, if you’re blogging about marketing, a good strategy would be to create a list of SEO tools to help people get more traffic from search engines. The whole point is to offer high value content that your target audience will find useful and make them want to keep coming back for more. If they keep coming back, they’ll eventually see your brand name as trustworthy and relevant.

Create Quality Content

It’s easy to fall into a pattern of cranking out content as quickly as possible. But if you want to build up a following, you need to create engaging, quality content that people will actually want to read. There’s no secret formula for creating great content—just remember that your readers are always on your mind and make sure that what you’re writing is valuable for them. Quality over quantity is key here!

Establish Credibility

What’s your favorite quote? If you can use it in your title or content, do so. One of my favorite quotes is from Cicero: To be everywhere is to be nowhere. It gives me a lot of credibility when I use it as a title for an article about leadership. In fact, that quote was used many times throughout history by other well-known people such as Goethe, Voltaire and Napoleon Bonaparte.

Get Traffic From Different Sources

Many people only focus on getting traffic from their website. However, if you want to grow your audience in a significant way, it’s crucial that you get more and more traffic from external sources. Social media sites like Facebook and Twitter are great for driving tons of quality traffic to your site; these platforms will give you a loyal audience that is interested in reading your content.

Promote on Social Media

Social media is probably where you want to spend most of your time. Social media gives you a massive platform and makes it very easy to share content with your audience quickly and easily. Take advantage of all social media has to offer by posting as much as possible, leveraging hashtags on Twitter, adding pin it buttons for Pinterest, using animated GIFs on Giphy, etc. The more content you can post—especially that which includes links back to your website—the better.